ILY's Story

Hi ! I’m Billie, the designer and founder behind ILY Lovewear.

After spending years working in the fashion and lingerie industry, I found myself increasingly drawn to natural fabrics, slower production and pieces designed for everyday life rather than fleeting trends.

Having grown up between the Caribbean, Bali and the French coast, I've always been inspired by places where life feels a little softer — where days are shaped by sunshine, nature and simple pleasures.

Those influences naturally found their way into ILY.

What started as a lingerie brand idea gradually evolved into something broader: a collection of cotton lingerie, comfortable clothing and handmade jewellery designed to become part of daily rituals. Pieces made to be worn slowly, loved often and kept for years.

All lingerie and clothing are produced in small batches, while the pearl jewellery pieces are handmade alongside my mother between our workshop in the French countryside and the islands that continue to inspire us.

Every collection reflects the same intention: creating beautiful things that feel effortless, feminine and comfortable.

Nothing complicated. Just pieces made with care, for women who want to feel good in what they wear.